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Elizabeth Taylor started the trend with her fragrance "White Diamonds". Since then, it would seem a star ain't a star unless they've released a signature perfume. Jennifer Lopez, Britney Spears, Usher, Sarah Jessica Parker, Isabella Rossalini Paris Hilton…now it's tween star Hilary Duff's turn. Teaming up with Elizabeth Arden, Duff will release her very own fragrance range that she says "everyone will enjoy wearing". It will also undoubtedly see her empire "Hilary Duff Enterprises", expand to even greater proportions than her clothing line has already. "I love wearing a beautiful fragrance and don't feel completely dressed without one," says Duff. "I love to layer my fragrances with perfumes, body gels and dusting powders. I am looking forward to working with Elizabeth Arden's fragrance team to create a product line that is fresh and innovative." That's unfortunate for parents, who will now have to start saving the cash for perfume, body gel and dusting powders that their daughters are so going to want now Hilary has said it's cool to wear all three.
Well aware of Hilary's star power, Elizabeth Arden's Chairman and Chief Executive Officer Scott Beattie said "Hilary is the natural choice to reach fragrance buyers of all ages here and abroad, as she is recognized globally for her tremendous talent and glamorous star appeal…We are proud to partner with her and her hilary duff designer label, and we'll take our inspiration from Hilary to build a stunning line of fragrance products." |
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